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Logo and brand design in the Philippines

Logo, colours, mascot, brand guide and messaging for any business.

Tracewell Agency logo on white
Tracewell Agency logo on navy
Tracewell Agency icon

First click to final sale, traced well.

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What's included

  • Logo

    A logo in the file types you need for print, web and social profiles.

  • Colours and fonts

    A palette and type choices, with contrast checked so text stays readable.

  • Mascot

    A character for your brand, when it suits your business.

  • Brand guide

    One document that shows how to use the logo, colours, fonts and voice.

  • Messaging

    Your one-line offer, a tagline and the words you use on your site and ads.

  • Brand voice

    How your brand sounds, Taglish included if that is how your customers talk.

  • Strategy

    A plan for who you sell to, what to push first and which channels to use.

  • Profile kit

    Profile pictures and covers sized for Facebook, Instagram and TikTok.

How it connects to the trace

A clear brand makes every ad, post and page read as one business, so a customer who clicks an ad recognises the site they land on. The strategy part decides which channels and offers we trace first.

Questions about brand and strategy

Do I need a brand before the website?

No. If you have none, we suggest one and build the site in it.

Do I keep the files?

Yes. If you stop, you keep your logo and the rest of your brand files.

Can you refresh a logo I already have?

Yes. We can keep what works and fix what does not, or start again if you prefer.

What goes in the brand guide?

The logo and how to use it, your colours, fonts and voice, with examples of each.

Related services

  • UI/UX and websites

    Websites, booking systems and online shops built from scratch in your own brand.

  • Content and social

    Posts, reels, photo shoots and influencers, planned around what you sell.

  • Paid ads

    Ads on Meta, Google, TikTok and Shopee, judged by the sales they bring.

Tell us what's eating your time.

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